€œWe are absolutely delighted to receive both the Winner and Highly Commended awards in the Dairy section of the Good Choice! Quality Food Awards (GCQFA). It is fantastic to have the opportunity to help the British consumer discover the amazing taste and health benefits of Kefir, that people across the globe have been enjoying for over 2,000 years. We have put every effort into making the highest quality Kefir in the UK and are very pleased to be accordingly recognized by the industry now. The consumer response since our very inception has been overwhelmingly positive, and winning the GCQFA as well as receiving a highly commended accolade, is testimony to our Kefir€™s growing appeal as a more mainstream healthy option.€

-Natasha Bowes

The Kefir Smoothie range launched earlier this year has opened up a new market for Kefir in the UK, attracting consumers who are conscious about what they eat, but also want a great tasting product for all the family. The Super Smoothies combine Bio-tiful€™s unique organic Kefir with carefully selected fruits and herbs to produce a light tasting drink that is perfect for a naturally energising breakfast, healthy snack or guilt-free dessert. Available in two flavours, Honey & Mint and Morello Cherry, the Kefir Smoothies come in 250ml single serve recyclable PET bottles and are priced at £1.99.